[WSK] The World Natural Treasure, the Mother Nature of Jeju Island ‘Oreum’

Jeju Island gifted with nature sceneries and 1,700 species of plants, is a marvelous place where you can experience unique geographical features nowhere else can offer. In the center there is the proudly splendid Halla Mountain and neighboring oreums – low mountains of Jeju – reveals the original beauty of the geography of the volcanic island.  

Oreum is a Jeju dialect for a low mountain. There are a good number of oreums as there is even a saying that people of Jeju are born from and returns to oreum after death. Near 380 oforeums are distributed in the island, which way exceeds 250 i.e. the number of those in Mt Etna of Italy.

Oreum consisted of grassland,  natural and artificial forest, and wetland, is distributed intensively in the bottom area of Mt Halla and hilly and mountainous areas. As the altitude of the areas differs the ecological variety is well preserved with high potential value. To be recognized as oreum the mountain should be qualified to have all required component i.e. a crater, shape, and contents; a crater formed by volcanic eruption; shapes of volcanic ashes and scoriae, and sedimentary layer; and pyroclastic materials. Also it is called as ‘ak’ or ‘bong’; Seongsan Ilchulbong, Dusanbong, Songaksan are some examples.

Oreums with different shapes and heights placed along by the ridges of Mt Halla and the coastline of the island invites you to the breathtaking beauty of the Mother Nature Jeju.



The ace view, Nokkome oreum

Nokkomeoreum, where 112 families and 469 species of plants reside> (image: Official Blog of Jeju, New 7 Wonders)

Nokkomeoreum 833.8m above the sea levelcovering an area of 923,692㎡ with the height of234m, girth of 4,390m, and a smaller Nokkomeoreum is also known as ‘brother oreum’ as a pair sitting next by each other. The two mountains stand in high spirits and its exploded crater area is enough to thrill your eyes. Some people are surprised as they think ‘Nokkome’ is Japanese but in fact it derives from a Korean expression! ‘Nopgome’ meaning ‘it is high.’

In the Nokkomeoreum area there are animal species that are protected species (class 2) by the Ministry of Environment including roe, weasel of Jeju, badger and so on. Endangered animals including birds such as goshawk, brown-eared bulbul, kestrel, bush warbler and Red-tongue pit-viper, takydromus wolteri and others are residing as well. Also there are 112 families and 469 species of plants e.g. nutmeg tree, hornbeam, and Galeola septentrionalis Reichb. For sureNokkomeoreum area is some repository of various species of animals and plants. 

If you follow the ridges of the hills a scenic panorama with different faces of Mt Halla andoreums is revealed. At the northern mountain top the view of Jeju city and the sea can be seen at a look. An average of 4~500 people on weekdays and 2~3,000 people on weekends visit the area to see this extraordinary scene. Why not check out Nokkomeoreum yourself and experience the grandeur gift of the nature?


The Queen of OreumDarangswioreum

<Darangswi oreum where ‘Wollangbong Sunrise Festival’ will be held next year> (image: Kyunghyang Shinmun)


Darangswi oreum representing Gujwa town is 382.4m above the sea level, covering an area of800,463㎡ with the height of 227m, and girth of 3,391m. It was named as so because of the crater of the mountain looks round as a moon (Darang sounds similar to ‘dal’ that is moon in Korean). Darangswi oreum is the pride of the villagers as it presents a uniquely beautiful scene for viewing the moon when the full moon rises behind the round crater of the oreum.

While most oreums have asymmetric slops, Darangswi oreum is a vertically balanced oval shape; this outstanding beauty of proportion surely gives a good reason for its title i.e. the ‘Queen oforeum.’

On top of the mountain, there is a funnel shape of huge circular crater. The circumference of the outside of crater is reaching 1,500m, and its depth is 115m just as deep as baekrokdam of Mt. Halla. The area is dense with weeds and cedars on its foot. The area is a huge grassland and if the weather is good, you can see the Seongsan Sunrise HillUdo and a wind power plant complex.

There is a saying that you didn’t see the real Jeju until climbing up Oreum., after the wood stairs to Darangswi oreum were built in 2005, the number of visitors increased. Why don’t you experience the ‘real’ Jeju at Darangswi oreum which is famous for paragliding and the annualWallang hill Sunrise festivals?


Geomun Oreum listed on UNESCO’s World Cultural and Natural Heritage

<Geomun Oreum, which has Manjang Cave, Gotjawal, etc.>(Image : Korea Tourism Organizaion)

Geomun Oreum, which has the most beautiful scenery among all Oreums in Jeju, is 456.6 meters above sea level, 112 meters high, 4,553 meters in circumference, and 809,860㎡ in extent, which of name, Goemun, was originated from a bunch of trees in that Oreum makes black color. (i.e. Goemun means black in Korean.) Only 300 visitors a day are allowed to go in, and the advanced reservation two days before is a must. It has the longest lava canyon throughout Jeju and the treasure of nature, ‘Gotjawal’, which has a high value in terms of geology as well as ecology.

The crater seen from the top of Goemun oreum spewed out lava to the ocean and created over 20 lava caves around, such as Bengdui cave, Manjang cave, Kimnyeongsa cave, etc. As designated as a World Cultural and Natural Heritage by UNESCO, oreum has the representative lava caves of Jeju. Among these caves, only Manjang cave is open to public. The course is flat and the passage is also wide that even the old and weak can look around without a big difficulty.

Al oreum is a paeasitic volcano that rose on the center of the crater of Geomun oreum. You can see 9 hills forming the Geomun oreum from the observatory which is 1km apart from the tour starting spot. In addition, the crater of Geomun oreum is 4 times larger than that of Mt Hall. You will be overwhelmed at the marvelous scenery of nature.

Before visiting Geomun oreum, the commentator for Natural Heritage gives several notices. You should wear the hiking boots, but not with the hiking stick. You can only bring a bottle of water.

Source: http://blog.daum.net/korea_brand/1128 (World Students In Korea Newspaper No. 39, May 1, 2011)

[WSK] There is Something Special about Globally Successful Food

Do you think it is possible to attract everyone in the world with a same food? It is not simply a question of Korean food. Even if it has an excellent taste, it is almost impossible to satisfy 7 billion people around the world. Nevertheless, there are many foreign dishes which became the beloved food among many countries.

For example, pizza of Italy, Sushi of Japan, Curry of India, and Pho of Vietnam are beloved by many people around the world with no validity term. Even though people don’t know where those countries are located, but they know exactly where the top gourmet restaurants are. Well then, let’s take a look inside the secrets of the globally successful food!!


Reborn as Korean foods

<The food that can’t be found anywhere in China, Jajangmyeon>


In Thailand, Jajangmyeon’ was selected as the most ‘want-to-try’ food of Korea among young people. It is a surprising result when considering that many Thailand the Korean drama and music are sweeping over the country. But in fact, Koreans themselves don’t regard Jajangmyeon as Korean food.

The name of Jajangmyeon was derived from the word ‘Zhajiangmian(炸酱面)’ in China. In the past, many Chinese ordinary people used to add ‘Chunjiang(椿酱)’, Chinese fermented soybean paste in the noodle. Like many Chinese who settled in other countries, Chinese in Korea also had this noodle, but in a little different way, adding caramel, vegetables and meats. As time goes by, the way of cooking Zhajiangmian and its ingredients have been changed to fit the Korean’s tastes, which is now Jajangmyeon.

There are a number of foreign dishes beloved by Koreans, even if they haven’t been changed as much as Jajangmyeon. For example, there is a huge difference between the Korea-made pizza and Italy-made pizza which is baked over stove. Unlike the original pizza with one or two fresh ingredients on its thin and crispy bread, the Korea-made pizza has a lot of toppings and sauce on its soft and thick bread. Yes, it was changed to fit the Koreans’ tastes who love soft and chewy food.

To be accurate, as the Italian pizza became Americanized in the U.S., many things including dough, ingredients and even the method of cooking were changed a bit. After then, the Americanized pizza arrived in Korea and it once again had a change. Even though many Koreans love pizza itself, there are still a lot of pizza companies which are trying to develop their pizza to fit the Koreans who are accustomed to spicy food.

<Italian pasta with a minimum sauce>

<Koreanized pasta with much sauce>


Pasta is a similar example. It came across to Korea not from Italy, but from the Italian restaurant in the U.S. and Japan. The Pasta was changed again in Korea, and got to have a new style and develop the new tastes.

Well, there is a significant difference between the pasta which is commonly sold in Korea and the original pasta, comparing the amount of sauce. The Italian pasta, which is a one of favorite dishes and courses among common people, originally has little sauce. However in Korea, people get used to have ‘one dish for a meal’, so the amount of sauce has increased like a noodle soup and satisfied their appetite.

Interesting fact here is that Kimchi or Gochujang(red pepper paste) added pasta is being exported overseas. People said that it is a reexportation of pasta. ‘Ramyeon’ is another example of the exported foreign dishes from Korea. First made in Japan, ramyeon which had arrived in Korea in late 1950s became one of the biggest trends ever. Since 2000, ramyeon industry in Korea has begun to rise rapidly, and exported ramyeon to Japan which is the home of ramyeon. Moreover, Korean ramyeon product was ranked the ‘globally recognized brand” by TokyoTV.


Successful Cases. We are More Delicious and Exclusive!

Thailand dishes

<Thailand dish which achieved globalization regardless of nation awareness>

Most of the South East dishes that are well-known among Koreans are from Vietnam, such as rice noodle and rice wraps. But in terms of generalization, there must be the Thailand dishes. Regardless of the nation’s competitiveness and image, Thailand dishes are getting more popular and popular with the support of public sectors and the government. Those support started from 2004, when they launched the slogan, Thai-ness, in order to globalize the Thailand dishes. For this reason, people around the world not only order the menu but also remember the Thailand culture and its nation brand.

The key to success is that they just let people try their dishes by recommending as they do to their friends. Opening the restaurant in neighboring countries, they stick to their original tastes, but in remote countries like U.S. they tried to change their dishes to fit their tastes. For the reason, the Thailand dishes in close countries, such as Laos, Malaysia and Cambodia still have the piquant and spicy tastes even though the ingredients are little bit different. On the other hand, in Korea or western countries, they are working on to remove ‘Pak Chee’, Thailand’s representative spices or add more sweetness and salty taste. Through this relative PR strategy, the number of Thailand restaurants all over the world increased over 13,000, comparing the 4,000 restaurant in 2004.

Sushi, VIP menu in the world restaurant



Japan has set out to attract over 1.2 billion from 600 million people to Japanese food by 2012. And in fact, the population enjoying the Japanese food is rapidly increasing. Especially the PR strategy which aims at spreading the image of sushi to Europe, U.S., Asia and Africa as a gourmet food of the upper ten was considered successful. In addition, they promote the export of Japanese food supplies with the scientific data that they can make best sushi with the food supplies from Japan, which became a role model for many countries.

In particular, they published the book ‘How to eat Sushi’ telling the history of Sushi and how to use the chopstick, and how to eat Sushi, which made Sushi closer to foreign people as a culture. Thanks to the concrete and systematic strategy, currently in U.S., there are 10,000 Japanese restaurants, which is almost a half of the total Japanese restaurant all over the world.

More Chinese restaurant than McDonald in Korea

<Chinese dishes which became popular everywhere in the world>

Chinese restaurants have succeeded around the world with its own efforts to develop the menu, which differentiates them from the Japanese and Thailand restaurants that were supported by their governments. You will be surprised to know that the globalization of the Chinese restaurant already started 150 years ago, which is far earlier than their government’s PR strategy on food. In 1850s, for the Gold Rush in U.S., more than 25,000 Chinese moved over to the U.S. and the first Chinese restaurant Chow Chows’ opened. Naturally, Americans were fascinated by the cheap and plentiful Chinese food.

The Chinese restaurants which are well on the way to establishing itself in the U.S., soon expanded to the big cities and the suburb areas and became Americanized, focusing on increasing the number of enterprising franchises. Now, it opened over 40,000 Chinese restaurants, which is more than the number including McDonald, Burger King, and Wendy.


Korean Dishes in the World, Where do we stand?

<Korean’s favorite dish, Bulgogi>

Taking a look at many successful cases of foreign dishes, you might wonder then, “What is the current position of Korean dishes”? So, we did analysis about the foreigners’ preferences on Korean dishes, such as Kimchi, Bibimbap, and Bulgogi which are considered known overseas. The statistics results were based on the Accenture Survey and Analysis implemented on June 2009.

First of all, 21% out of all foreigners who answered the survey came up with ‘Korean dishes’ from the word ‘Korea’. Most of them considered Kimchi is the representative food of Korea, and they were quite positive on its tastes, answering that it is rather spicy but very delicious. In particular, the Americans who participated in the survey answered that Korean dishes are mostly unique, inexpensive, and quite extensive. They also regarded that Korean dishes would be good to health and diet.

Meanwhile, ‘Bulgogi’ was selected the ‘most satisfactory dish’, recording 4.4 out of 5. Dakgalbi, which is spicy even to Koreans, got 4.3 unexpectedly. For the next, Bibimbap and Ddokgalbi recorded 4.2. Well, there are also other dishes that scored pretty low we need to check. Dongchimi noodles and Naengmyeon got around 3 points. It is expected that foreigners don’t like cold noodles.

Like many other countries which tried hard for globalization, we also need to be aware of the current status of Korean food, keep our own traditional value and develop the localized recipe by country. Then one day in the near future, we can enjoy Korean food with all of our friends in the world.

※ image: Korea Tourism Organization

The images posted on this article are just for helping understanding, and they are not directly related to the contents of this article.

Source: http://blog.daum.net/korea_brand/1127 (World Students In Korea Newspaper No. 39, May 1, 2011)

[WSK] Korea-made apps rock the global market

Many of you would have used applications especially in this smartphone era. Aside from its domestic success, Korea-made apps are now stepping into the global market with its excellent technology. You would have seen those Korea-made apps are ranked the top-sellers in overseas app store. In short, app store is the open market that sells applications for iPhones and iPads. Surprisingly, there is one Korea-made app ranked the first top paid app in US. Do you know what it is? The name of the app is ‘Cartoon Wars’. It is an arcade war game that combines “Defence Genre” and “RTS”. To win the stage, you should capture the enemies’ castle by producing as many units as possible. ‘Jolla man’, which is a well-known cartoon figure in Korea, is the main character of the game. Well, there are still more apps that are rapidly growing in overseas market. Let’s go check out some hot apps!

 “Best of Britain” Galaxy Tab App by Samsung


<Visitors searching for information with the UK tour mobile app in Galaxy Tab>

(Photo: Consumer Times)


Samsung Electronics and British Tourist Authority signed at partnership for utilizing the mobile contents in order to promote the London 2012 Olympic Games. With the contract, Samsung Smartphone users will be able to easily download the tour information provided by the British Tourist Authority. With a Galaxy Tab, there is no need to worry about traveling to UK. It has all the information you need as a tourist, such as museum, historic site, accommodation, restaurant, etc. This app will be available for download a month from now when Galaxy Tab is released in Britain. Don’t be sad that you can’t just have this application named ‘Best of Britain’ right now. Once it comes out, it will not only introduce its innovative technology to all the countries of the world during and after the London Olympic, but also make you satisfaction.

<Various images of Galaxy Tab>(Photo: Blog ‘Britain- You’re invited’)


Want to see hot apps? Here’s more.

<Fazecat’s game for iPhone, ’Paladog’>(Photo: YTN)

This is an app named ‘Paladog’ which has been ranked the best selling app in Korea for 7 weeks since February. It is incredible when considering the popular app doesn’t last for more than two weeks. ‘Paladog’ received 9 out of 10 points by the UK mobile game webzine ‘Pocket Gamer‘, and awarded ‘Golden Award’ for the first among Korean apps. In addition, it achieved worldwide recognition, selected as an app of ‘What’s HOT’ and ‘NEW&NOTEWORTHY’. Have you already tried the ‘Paladog’ game? If you haven’t, just one download, you will soon be addicted to this strategic simulation game which is full of 20 kinds of magic items, other items increasing skill level, and so on.

<’Kakao Talk’ on the top free iPhone Apps list in Kuwait>(Photo: ZD Net Korea)

 This is an app named ‘Kakao Talk’ which is very popular among Koreans and even people in Middle East. It was already ranked No.1 among free iPhone apps in four Middle East countries. As you know, ‘Kakao Talk’ users can communicate each other for free. It is said that it gained popularity for not only its free of charge and convenient function but also its yellow logo which is the most favorite color in Middle East.

Marketing Strategy of Korea-made apps for Global Market

<Wizard of Oz>(Photo: Yonhap)


 ‘Podo Tree’ is an app developing company established after ‘Kakao Talk’ by Kim Beom-su, the former CEO of NHN which is famous for a web search engine ‘Naver’ in Korea. You can get all these creative apps for only 0.99 dollar! Let’s take a look at one of it apps that was ranked No.1 in Top Paid Apps for iPad.

<’who?’, an app which was ranked in Top Paid Apps for iPad>(Photo : ZD Net Korea)



1. Super 0.99 Vocab 30k

This is an application that combined every existing material to study English. For this app, ‘Podo Tree’ invested 14 native speakers and foreigners, and developed all sources, such as entries, meanings, example sentences, native pronunciation by their own. They studied the learning pattern and tendency of questions in order to have better comprehension. Surprisingly, it costs only 0.99 dollar. ‘Super 0.99 Vocab is scheduled to be released from March in Korea, April in Japan, May in US. Besides, they are planning to host a ‘Word Challenge’ competition offering $100,000 in total prize with people all over the world.



2. Wizard of Oz

This is the first app that recreated the well-known novel written by L. Frank Baum for iPad. As the whole story is summarized and reconstituted into 80 frames of scene, you would feel as if you were watching a movie for one or two hours. While the picture books in the past used to add images to help understanding on the text, the ‘Wizard of Oz’ produced by ‘Podo Tree’ helps readers discover the new stories behind through reading the text and retouch the image. That is, you can go inside the new storyline if you find special items by dragging things to other place in the picture and slightly leaning the screen. Otherwise, the entire story will stick to the original version.


3. Cartoon Biography of Global Figures – Who?

This is an animated biography app whose concepts are just like the book series by Dasan Books Co.,Ltd. The book series have been very popular among Korean readers and once introduced overseas. In other words, this is the first cartoon app which contains 30 global figures for iPhone and iPad. In particular, to celebrate the launching of ‘Who’ series of iPhones and iPads, they are plaaning to combine every story including Steve Jobs, Barack Obama, and Kim Dae-Jung for 0.99 dollar.


4. 3D Toy – CUBE DOG

This is a toy app that users can enjoy playing with its own 3D character. Previously, users had to choose either one from several characters which were already made during the production stage. However, the ‘Cube Dog’ made it possible for users to have their own players by selecting each facial part from the samples, such as eyes, nose, ears, and mouth. The aim of this game is to make users enjoy its different characteristics. In fact, the game was supposed to be targeting the global market, those who are interested would have to wait until May when this will be released simultaneously all over the world.


Globalization prospects for Korea-made Apps

With a huge popularity of Smartphones including iPhone, the interests on app store, which is an application market, are growing rapidly among Koreans. In addition, many Korea-made applications were awarded in app developing contests overseas and that helps building a good reputation. It is expected that such a positive trend will have a good influence in vitalizing the domestic app store market. Also it is expected that much more people all over the world will use Korean apps in the near future.

Source: http://blog.daum.net/korea_brand/1096 (World Students In Korea Newspaper No. 38, April 15, 2011)

[WSK] Lost in the fragrance of flowers, Spring Flowers Festivals

For those thinking of a spring day out, then this might be what you would be looking for!

The unusually cold March has gone, and now we have warm sunlight telling that Spring is just around the corner. The field flowers are welcoming the spring which returned after a long absence. The fragrance of Spring is reaching at every corner including mountains, fields, and even center of the city.


Uiseong Cornlian cherry flower festival (Uiseong-gun, Gyeongbuk-do)

<Cornlian cherry flower> (Authorized by Uiseong-County Office http://tour.usc.go.kr)


The ‘garlic’ town, Uiseong, is now busy preparing the upcoming spring festival. They will soon have the festival of Cornlian cherry flower whose yellow bud would remind you of a shy girl. Starting from the Ritual for a good harvest, the Night for the multicultural family, Singing contest, Walkathon, and other various events will be open from 26th March for a couple of weeks. Why don’t we go on a Spring trip to Uiseong surrounded by the scent of these yellow flowers? It will definitely be a wonderful memory that you can have with your family and your loving friends.


Period: 26 March 2011 (Sat)~ 10 April (Sun)

Location: Sansuyu Square Hwajeon-ri, Sagok-myeon, Uiseung-gun, Gyeongsangbuk-do



The Han River Spring Flower Festival (Yeongdeungpo, Seoul)

<The Han River Spring Flower Festival>


There is another festival for those who cannot afford to go out of Seoul. Office workers will be glad to hear this! There will be Spring Flower Festival in Yeoui-do from 8th April with the theme, “Harmony of Flowers, Nature, Human, and Arts”. You may find over 13 types of 87,359 spring flowers, such as azalea, forsythia, royal azalea, bridal wreath, including 1,641 trees of prunus yedoensis.

Why don’t you go for the Han River Yeouido Spring Flower Festival for the weekends?


Period: 8~ 19 April 2011

Location: Yeoui-do Park Yeouido-dong, Yeongdeungpo-gu, Seoul



Azalea Art Festival at Mt. Goryeo (Ganghwa-gun, Incheon)

<Mt. Goryeo covered with Azalea>


You might not know this Spring Flower Festival that recorded over 350,000 visitors last year including the people from capital area. Well, the name is “Azalea Art Festival at Mt. Goryeo”. This year as well, we will have this festival that we can enjoy not only azalea but also the historical culture and clean environment of Ganghwa. The festival contains art exhibition, photo exhibition, and small concert along with the trail, cooking Hwajeon which is a pan-fried sweet rice cake with flower petals, and street art performances, and other various programs. It will be held from 4th to 9th April for 9 days, but the culture event will be held for 4 days during weekends. If you want to be a guest of this nature’s purple feast, this festival will be perfect.


Period: 9~ 24 April 2011

Location: Mt. Goryeo Hajeom-myeon, Ganghwa-gun, Incheon



Shinan Tulip Festival (Shinan-gun Jeollanam-do)

<Shinan Tulip Festival>


Shinan, Jeollanam-do, which is well-known for its heavenly nature, was selected by domestic flower experts as a best area for planting tulips with its fertile soil, abundant amount of sunshine, and a lot of sea breeze. Since 2001, they have planted tulips in the nation’s largest area which occupied 10 hectares, and ready for the 4th Tulip Festival from 15  April. You will enjoy the various ceremonies from orchestra performance to Pungmul play, If you don’t want to miss it, do not hesitate!


Period: 15~24 April 2011

Location: Shinan Tulip Park, Imja-myeon Shinan-gun, Jeollanam-do


If you have a chance to see those flowers signaling the arrival of Spring in everywhere but soon will be gone, this is the best time to see the blossoms. Let’s go!

※ Source of Photos: Korea Tourism Organization

Source: http://blog.daum.net/korea_brand/1095 (World Students In Korea Newspaper No. 38, April 15, 2011)

[WSK] This is real! The world of natural dyes

This is real! The world of natural dyes


On January 11, Maronie exhibition in Kyoto.

Gyeongnam Natural Dyeing Association in Korea held a six-day exhibition in Kyoto which is said to be a city of vivid traditional culture of Japan. Nine members of Gyeongnam Natural Dyeing Association introduced various kinds of natural dyeing products that were made with passion, which received favorite comments from not only Japanese but also the same industry. Let’s take a closer look at this globally recognized and beautiful field of natural dyeing.

<Gyeongbuk Natural Dyeing Association declared that it will become a Mecca of the natural dyeing after hosting ‘Symposium for the Vitalization of the Natural dyeing Industry’ last June.> (Photograph: Fashion Journal)

Natural dyes, the solution of Health and environment


In the Three Kingdom period, while the kings and nobles wore the silk costumes which were import!ed from China, commoners began to dress themselves with the naturally-dyed clothes. At the beginning, they used grass and polygonum indigo from mountains and fields for navy, persimmon for dark blue, and charcoal for black. In other words, Korean ancestors wear the nature colored clothes, which are different from the recent clothes with unnatural colors made of the artificial fibers and chemical compounds.


Actually, the naturally-dyed clothes do good to skin. Some clothes with chemical dyes cause anatopic  dermatitis or other skin diseases to some children who have a delicate skin.  However, considering the fact that natural dyes from vegetables are harmless to human and kill the harmful virus, it can be said that clothes save our health.

While the chemical dyes cause serious environmental problems with waste water in dyeing process, natural dyes reduce those damage, which can be said an environmental-friendly dyeing method. In addition, if we make clothes with natural dyes which are extracted from the plants that have unique ingredients or smells to protect them from the harmful insects or animals, it will also protect your body from those. As an example, some ancestors used polygonum indigo as a dyeing material from their knowledge that snakes dislike its smell. Their wisdom of life is just amazing!

<Various naturally-dyed products>

Despite the time and hard work, considered a ‘Must Try’ among foreigners


Then, what is the process of making such a wonderful natural dye? The beautiful naturally-dyed cloth can be born only after passing through the 20 manual labor steps, such as boiling, drying, and adding mordant in it. Mordant is an ingredient which helps the color last longer. As it requires a long time and hard work, accordingly the costs rise and become more expensive than the artificial colored-one.


However, as the public interests on environmentally-friendly products increase, the ideas on those products are also rapidly changing. In particular, the experiencing event of natural-dyeing became very popular among foreigners. Moreover, many naturally-dyed clothes are being sold in Jongro area, including Insadong, where foreign visitors mostly visit, and the number of foreigners who come and try the events from a word of mouth also increases. It is said that every single Japanese tourist who is said to have a lot interests on beauty are also impressed with Korea’s naturally-dyed products. It shows that natural dyeing can be worth being one of the representative brands in Korea. That seems enough to enter the global market, considering the Kyoto exhibition which introduced naturally-dyed products at the first on the list.

 <Various household items made of natural dyes>

Korean central government and local government which early saw the potentials have prepared the systematic supporting plan to step forward. Since when the natural dyeing industry was selected by the Ministry of Knowledge Economy as a nurturing business of the local government’s laboratory last 2008, the government finished the preparation to make Gyeongnam Natural Dyeing Association as a core center for natural dyeing industry, and now they are working on it for the development of the field. On the following, ‘Symposium for the Vitalization of the Natural dyeing Industry’ was held in June 2011, and the MOU with Daegu and Gyeongbuk fabric fashion Institute was embedded as well, which actively promotes the natural dyeing industry.


<Gyeongbuk Natural Dyeing Association declared that it will become a Mecca of the natural dyeing after hosting ‘Symposium for the Vitalization of the Natural dyeing Industry’ last June.> (Photograph: Fashion Journal)

Indigo and dark blue, those colors make people relaxed. If we wear the naturally-dyed clothes, we can definitely say it is a well-being life. Now we all hope that Korea’s naturally-dyed products will actively pushing the overseas markets.


 * This article refers to the article written by the communicator of the Presidential Council on Nation Branding

Source: http://blog.daum.net/korea_brand/1062 (World Students In Korea Newspaper No. 37, April 1, 2011)

[WSK] Fascinating Bicycle Trip

Fascinating Bicycle Trip


In spite of the landscapes you’ve seen many times while going to work, home, or other places on foot, by train or airplane, every time you will get a different impression according to which vehicle you are riding, and how you look at it. Of course, there is no need to tell that riding a bicycle is the perfect choice to enjoy this recent spring breeze. Then, how much do you know about the bicycle and how far have you traveled with it?

Get ready to leave into the warm spring sunlight, if you don’t want to miss the beautiful landscapes of Korea!



Pleasant playground for bicycle riders, Gwangnaru Bicycle Park

▲ Bicycle riders along the path in Gwangnaru bicycle park


Have you been to Gwangnaru Bicycle Park? It is a new park which has many facilities including the 124,000㎡(1,335 square feet) wide of bicycle racing stadium, a bicycle experiencing park, a bicycle training place for children, and a rail bike place.

Especially, the racing stadium which placed the bumpy paths and other challenging obstacles is very popular among riders and manias who have special bicycles like Mountain bike (MTB) or Bicycle Motocross (BMX).

Besides, you can try about 80 kinds of unique bicycles such as the one riding on square wheels, the one moving aside, the one that moves when lying on it and the one that a couple can drive facing each other, which is the first ‘Bicycle experiencing place’ in Korea. ‘Rail bike’ that is drawing a huge popularity in Jeongseon in Gangwon-do, Gokseong in Jeollanam-do is also open to public.

Why don’t you have this exciting experience that will keep yourself out of the stuffy city!


Location: 483-8 Cheonho 2dong, Gangdong-gu, Seoul

Holidays: every Monday

Available hours: 09:00~18:00, (Nov~Feb) 10:00~17:00, (May~August) 09:00~19:00

Contact/Info.: 02-120 / Night time: 02-3780-0777

Memoir on ‘Nostalgia’ bicycle paths in OkCheon

 ▲ Bicycle riders on 200li(=49miles) long ‘nostalgia’ paths with full of forsythia in OkCheon

While passing through the ‘Nostalgia’ bicycle paths in Okcheon, visitors can enjoy not only the beautiful Daecheong Lake but also the spirit of the poetry town where the pioneer of Korea’s modern poet and the writer of ‘Nostalgia’, Jeong Ji-yong was born. Why don’t you give a wonderful day-off to yourself to get out of the repeated routine and soak up the beautiful scenery of the countryside and its friendly atmosphere?

Through the hiking course, ‘Nostalgia 100li(=24 miles)’, people can have a look at the overall shape of Korean peninsula from Mt. Dunjoo after visiting the birthplace of Jeong Ji-yong and the literary museum where people can still feel his spirit. It became very popular after being introduced by one of the famous TV programs in Korea, reality-variety show ‘1 night and 2 days’ show on the KBS2.

The length of the course is about 82km (=132 miles) long, and it takes approximately five hours and a half to complete it. It includes smooth paths for beginners and unpaved roads and forest roads which are the favorites of intermediate and advanced mountain bikers and manias.

Location: Okcheon-eub, Okcheon-gun, Chungcheongbuk-do

Contact/Info.: 043-730-3501~2 (Okcheon-gun Division of Culture and Tourism)

All About Bicycle, Sangju Bicycle Museum

▲ Unique Bicycles displayed in exhibit hall of Sangju Bicycle Museum

No worries for those who cannot ride a bicycle! Sangju Bicycle Museum will give you the satisfaction.

This museum, which focuses on bicycle for the first time in Korea, was established in Sangju which is famous for a number of bicycles and its citizens who enjoy riding them rather than cars on their way to school, work, home and even picnic.

In this museum, which is called ‘the heaven of bicycle’ and ‘a school of bicycle’, you can take a whole look at everything about bicycle including its history, design, and so on. It introduces the history of bicycles through its 60 bicycles displayed in the exhibit hall and you will definitely enjoy the various experiencing halls about bicycles, including the souvenir shop.

Sangju must be the wonderful place to remind you of all the happiness, heartbeat, other memories with lovers.


Location: Ilwon San 3-4, Donam-dong, Sangju, Gyeongsangbuk-do

Contact/Info.: 054-534-4973

Available Hour: Summer (April~ Oct) 09:00 ~ 18:00, Winter (Nov~March) 09:00 ~ 17:00

Holiday: every Monday (Tuesday applies when Monday is a National Holiday)

Jan 1, Luna New Years day, Chuseok (Thanksgiving day of Korea), and other closing days by Sangju mayor

Why don’t we go on the bicycle trip to every corner of Korea this coming Spring!

※ Photographs : Korea Tourism Organization

Source: http://blog.daum.net/korea_brand/1063 (World Students In Korea Newspaper No. 37, April 1, 2011)

[WSK] Kim Nam-Joo, Throws Herself into ‘Concept Korea’ with Enthusiasm

The third Concept Korea will be held at the David Rubenstein Atrium, Lincoln Center, New York on the coming 15th (local time). The event takes place during the New York Fashion Week season featuring four groups of designers from Korea sponsored by the Korean government to represent the exceptional fashions of Korea. As an upgraded version of the past two Concept Koreas, this time a wide range of additional events supporting promotion will be offered.

New York Fashion Week is one of the four major international fashion collections leading the world fashion industry. It is more a commercial-oriented fashion show, featuring merchandisable fashion to lead the market than boldly experimenting with trends. This year the week runs from February 10th to 17th at the Lincoln Center; and ‘CONCEPT KOREA, Cultural Treasures 2011’ brings the fashion designs of Korea to the international stage, where all leading figures of the fashion market gather to enjoy the season. The project, accompanying various promotional marketing activities, is sponsored by the Republic of Korean Ministry of Culture, Sports and Tourism (MCST), Daegu Metropolitan City, the Korea Creative Content Agency (KOCCA), and the Korean Research Institute for Fashion Industry (KRIFI) to advance the Korean fashion industry into the world market.

<Concept Korea Ⅱ fashion show> (photo: Naver blog)

When such efforts can successfully support Korean designers to create global brands joining the international fashion market with other world-renowned labels, the national competitiveness of Korea can be enhanced while acknowledged for its original fashion trends. Promotion is necessary for those talented designers to join the market; however it is difficult for many full-time designers to put much effort into marketing and promotion. Thus with support from government and private sectors, the Korean fashion can move a step closer to win more opportunities introducing its original trend of fashion to the world.

Indigo blue spreads into New York

<Designers of Concept Korea Ⅲ: Choi Bum Suk, Yoni P, Steve J,

Lie Sang Bong, and DO HO (from left to right)>

This year’s theme for Concept Korea is ‘Cultural Treasures,’ planning to feature designs inspired by traditional Korean cultures by four designer groups, DO HO, Lie Snag Bong, Steve J & Yoni P and Choi Bum Suk. The profound and mysterious indigo blue of the celadon porcelain will be transferred to the garments and the showroom portraying the graceful sensibilities of Korea. The indigo of the celadon may enchant the eyes of the West with its elegant and sophisticated beauty from the East, Korea.

The designers have prepared about forty pieces of work for the collection and the Concept Korea staffs prepared additional events to better promote Korean culture. This was planned from feedbacks on the past two Concept Koreas, which did not fully explore the resources and opportunities ending the event with a single show.

<Concept Korea Ⅱ fashion show> (photo: Naver blog)

After the forty-minute length fashion show, a list of interesting events with reception introducing Korean food, music, performance, and IT is held. Visitors can relax and get better understandings on Korea while enjoying fusion Korean food provided as part of the ‘Taste of Korea’ project led by the Korean Ministry of Food, Agriculture, Forestry and Fisheries. An internationally recognized chef Tom Colicchio has prepared a special fusion Korean dish and makgeolli (Korean rice wine) for this occasion expected to attract more attention from the Western people.

Reaching out for new business opportunities

As the primary mission of the event is for the Korean fashion industry to enter the global market, a room showcasing the collections for potential business partners was arranged. In Chelsea Meatpacking district a public showroom was set up for ten days starting from February 14th to 23rd. Here the four designer groups from Korea shows each fifty pieces of their design welcoming foreign buyers. Especially, bringing Korea’s IT technology to the space, the showroom is ready to surprise the visitors and buyers from the entrance spot winning local attention among other designers participating the New York Fashion Week.

<Kim Nam-Joo, commissioned as honorary ambassador for Concept Korea Ⅲ >

National and international promotion is a significant key to win success paying back the long efforts put into. Kim Nam-Joo, the Korean fashion icon celebrity was commissioned as honorary ambassador for Concept Korea Ⅲ and fashion magazines including Vogue, Elle, Harper’s Bazaar and influential American presses such as CNN, New York Times, New York Daily News will report the third Concept Korea stage.

<Concept Korea Ⅲ uses SNS marketing for promotion>

Smart Phone applications providing information on Concept Korea Ⅲ will be distributed and SNS marketing will be actively developed. Twitter and Facebook contents (serviced in English) and appointed fashion reporters will introduce the New York fashion week agenda, events and selected designers followed by additional services. Thanks to such supports you would be well informed about the show without a need to fly to New York.

Let’s hope the fashion show to end as a great success promoting talented Korean designers on world stage and further work as a stepping stone for the Korean fashion industry advancing into the international market.

Source: http://blog.daum.net/korea_brand/1030 (World Students In Korea Newspaper No. 36, March 2, 2011)

[WSK] We sell Korean ‘Jeong’ (정) to the world

Korean corporations, which have been key players in the Korean economy, are now taking a prominent role in nongovernmental diplomacy. The works vary from eradication of poverty and hunger to establishment of schools and libraries. These projects are not the one-off event, but very substantial and specific aid since they involve the interaction with local people and keep providing them with services, which are urgent. Here are some aspects of ‘Affectionate Korea’ in the world.
‘Springtime of my hometown’, a Korean children’s song echoed in Indonesia

A familiar song is heard from Elementary School Menteng in Jakarta, Indonesia. Indonesian students sing a Korean children’s song ‘Springtime of my hometown’ to the piano accompaniment. It sounds strange to hear a song sung in Korean at a local school of Indonesia not at Korean schools.

<Lee Joong-keun(right), the chairman of Booyoung Co., Ltd., handing the certificate of donation of 10,000 units of digital piano to Muhammad Nuh, the Minister of Education, Indonesia>

(Photo: Korea Land Daily)
It is because Booyoung Co., Ltd., a construction company of Korea, donated 10,000 digital pianos and 30,000 blackboards to the ministry of education in Indonesia last month. Moreover, Korean ‘Graduation song’ (Lyrics: Yoon Suk-joong, Song: Jeong Soon-chul) is translated into Indonesian and saved in all of the digital piano for the Indonesian students since there is no song for graduation ceremony in some countries of the South East Asia. The song will be played during the graduation ceremony in this June.

In addition, there are popular Korean folksongs and children‘s songs contained in the digital piano. They are recorded in Korean, not in the local languages, and thus the students of Elementary School Menteng could learn not only the songs but also Korean, which contributes to making the music class more interesting.

Booyoung Co., Ltd. has established approximately 600 elementary schools in the South East Asia such as Vietnam, Cambodia, Laos, Thailand, East Timor, Malaysia and Sri Lanka so far and plans to expand the support into the Philippines, Myanmar, even Australia and New Zealand. Lee Joong-keun, the chairman of Booyoung said “we hope the donation of digital piano could encourage cultural exchanges and promote amity between Korean and Indonesia” and “we will strive to support the educational environment in addition to cultural exchanges so that students could keep pursuing their studies”, he added. The kind-hearted contribution of a company enables children to keep studying and dreaming.
1.5-ton truck conveying ‘Ghanaian children’s dream’

On 11th November 2010 the school of Oduponkpehe in Awutu Senya district, which is approximately 25 km away from Accra, the capital city of Ghana, was in a festive mood from the morning. It was the day when the inaugural ceremony of the children’s library and mobile library for children in rural areas was held.

The library of the school of Oduponkpehe renovated from the 82.5㎡ interior has about 3,500 books including children’s books, reference books for English, mathematics, and computer.

<The mobile library in Ghana, Africa sponsored by STX Corporation.

It is remodelled from a 1.5-ton truck>

In the urban areas of Ghana the standard of living is generally good and the accessibility to library is quite easy while in the rural areas the book distribution rate is very low due to the poor condition of road and transportation on top of a small number of libraries. The mobile library system is introduced to resolve this problem and the library of the school of Oduponkpehe will take a pivotal role in the system. The mobile library remodelled from a 1.5-ton truck will visit 24 schools in the rural areas including Koforidua and Kumasi as well as the capital city, Accra and provide service for 27,000 children from low-income families. Not only does it lend books but also organises various programmes such as book report contest.

Establishment of the children’s library and mobile library in Ghana is a part of the global contribution projects carried out by a Korean company, STX Corporation. STX Corporation is leading to cultivate talented international students through establishing libraries for children from multi-cultural families in Korea, and awarding a scholarship of 3 million Chinese yuan to honour students from 5 universities in 3 provinces of Northeast China. STX Corporation hopes to contribute to the long-term advancement of Korea by means of education.

Have you heard of ‘Lotte School’?

<Son Ky middle school in Vietnam renovated by Lotte Department Store>

Lotte Department Store has transformed Son Ky middle school in the remote area of Vietnam after the 15-month renovation work. That is why the villagers call it ‘Lotte School’.

Hyundai Motor is promoting an environmental project, ‘Hyundai Green Zone’, which aims for reforestation of desert areas in China. The first target is Chakanor area within the Kunshantag desert in Inner Mongolia, China. The area is gradually losing pasture and turning into the salt desert due to desertification and strong alkaline soil. To prevent this process, Hyundai Motor plans to create a large scale of grassland by 2012, seeding indigenous plants that grow well on the alkaline soil.

Korean corporations would like to be a sincere friend to the world, delivering heart-warming ‘Jeong’ through their international Corporate Social Responsibility (CSR) activities.

Source: http://blog.daum.net/korea_brand/1028 (World Students In Korea Newspaper No. 36, March 2, 2011)

[WSK] Korean Mushrooms Occupies the Tables of the Swiss

The superior species and high production quality of Korean mushroom is proved through its great texture and taste, already having been renown overseas. Today Korean mushrooms have attracted the Swiss people being one of their favorite dishes.




Korean mushrooms spotlighted as high-quality food


Jelomli, a grand department store of Zurich, the largest city in Swiss has Korean mushrooms on their sales list, sold at the lower ground grocery section, along with a variety of other raw mushrooms. Here Korean king oyster mushrooms are sold by 30-40 franc per kilogram, quite expensive which is equivalent to 35,000 ~ 47,000 won in Korean dollars.


Swiss people, on sunny days, often enjoy barbeque parties with their family and friends sharing grilled meat and sausages, and the Korean king oyster mushrooms as the only vegetable to be added on the main grill list. Taken as a high-quality food item, the king oyster mushrooms are enjoyed for its bigger size and thick texture that is much suitable for a grill party compared to button mushrooms.


In Swiss, now it is not that difficult to meet these mushrooms from Korea in Swiss as they are not only supplied to department stores but also to Migros, the largest supermarket franchise in Swiss.


<King oyster mushroom and filet mignon, a menu of Alt Swiss Chalet,

a Swiss restaurant in Itaewon, Korea> (Photo: Naver blog)


In Swiss, mushrooms are widely enjoyed by the people being one of the most popular food often used as an ingredient for sauces or even as main dishes. Regarding the sales of button mushrooms the amount of its consumption are 13,000 tons annually; 8,000 tons of raw mushrooms and 5,000 tons of cooked mushrooms. Here 7,000 tons of raw mushrooms are produced in Swiss and the import! rate of the total market consists of 15 percent. The Swiss people do seem to favor mushrooms a lot!



Cannot imagine a life without mushrooms!

The Swiss people in love with mushrooms


Even the economic crisis did not stop the Swiss fondness for mushrooms. In the second half of 2008 when the economic situation was not favorable, consumers did not cease to spend money on mushrooms. In 2009, rather the total consumption increased adding 300 tons compared to the former year. In fact, the fastidious Swiss customers looking for the best qualities seem to continuously increase the needs for fresh mushrooms.
Button mushroom is the most largely produced and consumed one in Swiss, which is a very traditional kind. However, Asian kinds started to receive attention along with the rising popularity of foreign mushroom species. These days foreign mushrooms that have been introduced during the 1980~1990s including shiitake, king oyster mushroom, grifola frondosa are now receiving some spotlight. Especially shiitake is enjoying popularity being ranked second in the consumer preference.


It may be no surprise that Korean mushrooms with high quality and taste has successfully created its market in Swiss. It had past 3~4 years since Korean king oyster mushrooms joined the dishes of the Swiss dining table.


Now the annual amount of mushroom import!s are over two hundred million Korean won. This was possible by both continuous efforts put to improving species and through quality control.


In 2009 renowned chefs from all over the world have visited Korea to participate in the ‘Amazing Korean Table,’ and Korean mushroom was used by all chefs. A variety of mushrooms were grilled or slightly boiled to be used as ingredients or become the main dish itself.


The taste and flavor of Korea mushrooms seems to prove its real worth no matter where it is. As the Swiss fondness for mushroom continues the future of the Korean mushroom overseas market is expected to be positive; we hope to create a broader international market, in addition to Swiss, for all consumers who want high quality mushrooms.


Source:http://blog.naver.com/korea_brand/10103162079 (World Students In Korea Newspaper No. 35, February 16, 2011)

[WSK] The Medical Service Project Shares New Life and Hope!

Do you know much about the congenital heart disease? The disease is due to abnormal heart development before birth that requires postnatal medical treatment. It may lead to premature death if no appropriate surgery is operated, however a successful surgery can grant a new healthy life to a child.


Regrettably, there are many people who are in need of medical surgery but not all receive the opportune treatment. The high costs and lack of professional medical hospitals are doubling the burden. Fortunately, movements of medical support for the global neighborhood have been started, the ‘Korea Medical Service Share Project’ being one of them.


The Korean government financially supports children of neighboring undeveloped regions suffering from the lack of medical facilities by paying all expenses on their visit to Korea for medical treatment; Private medical institutions support the medical expenses by offering voluntary surgical operations. This year’s first patient is Danilya, a young boy from Russia.



A new life to a six-year-boy Danilya


The level of medical treatment of Korea is well recognized on the international level. The number of foreigners visiting Korea for medical surgery or treatment is increasing and every year new surgery method of Korea and its successful cases are introduced overseas.


The Korean Ministry of Health and Welfare has developed a project to position Korea as a global healthcare leader and promote voluntary services overseas.


The project is significant for being a public-private collaboration case while the Korean government provides financial aids covering flight fees and expenses during the stay and medical institutions covers the medical expenses. This year’s budget is 250,000,000 Korean won, which will be used to cure fifteen patients from the neighbors of Korea including China, Russia, Kazakhstan and so on.


Danilya, a six-year-old boy from Havarovsk, Russia was the first patient to meet the Korea Medical Service Share Project. Danilya was diagnosed as congenial heart disease and ventricular septal defect however the family could not afford a surgery and in fact no hospitals specializing in heart disease could be found near the village. It was grateful to receive Irina’s – the mother’s joy and appreciation when she heard the good news from Korea about the medical and financial support.


Sejong Hospital, specializing in heart disease, was responsible for the young boy’s surgery this time. The hospital has conducted about 900 free medical operations for children from twenty nations including Russia, China, Vietnam, and Iraq for the last twenty-nine years bringing new life to them. The hospital explains that it is time for Korea to give back the help it has received from their neighbors in the past and this medical service project could be one example of it.



Sharing the advanced medical technology of Korea with Russia

<Doctors from overseas for training, observes liver transplant and heart surgery

conducted by Korean surgeons at major Hospitals of Korea>


The operation process of Danilya was covered by RTR, the Russian public broadcasting media and will be broadcasted across Russia in March. ‘Pulse,’ RTR’s self-produced medical documentary program that usually deals with new trends in the medical field e.g. modern medical science, diagnosis and diverse diseases, and new medical treatments, will feature the story on Danilya in three parts. This may as well be a good opportunity for Korea to introduce its advanced medical technology.


In fact, RTR did not only take report of Danilya’s surgery but also covered the current medical technology for cancer, cardiac and vascular diseases, oriental medicine, brain and spine treatment of Korea in depth, introducing the excellence of Korean medical technology.


<The medical team of Korea University Anam Hospital is attaching a robot arm

to a patient that will work as a real arm> (photo: The Joongang Daily)


The Korea Medical Service Share Project will actively continue to support the young patients of China, Kazakhstan and so on. ‘Medical Korea,’ a medical institution to operate free surgery, will be established and promoted through the local media. ‘Global Medical Service Share Corps’ program supported by Hanlyu celebrities will be carried out as well. We expect the project would gradually expand its activity reaching out to more regions and covering more diseases to be cured.


The project embraces the idea of coexistence and the global community. It is grateful for both, Korea who can be help and its neighbors who calls for help – the young children suffering from illness, and the parents who need support to afford medical treatment. A better global community can be upheld by being help for those who need a hand, and this project can be one way to practice the idea. We hope to see more medical institutions willing to donate their excellence in medical technology to bring new lives to our neighbors.


Source: http://blog.naver.com/korea_brand/10103162253 (World Students In Korea Newspaper No. 35, February 16, 2011)